Stay Scrappy & Scale: GTM for Early Stage Startups
Join Mucker Capital's resident growth advisors Tony Yang and Chris Sheng as they open up their playbooks and share their learnings on how scrappy B2B startups are scaling their go-to-market growth today.
In the first presentation, Tony will break down the Buyer Journey Framework—a powerful approach to delivering the right message to the right audience at the right time. You’ll walk away with a clear understanding of how to map your messaging & content strategy, align your GTM efforts with the buyer’s perspective, and start building a growth engine that actually works.
Then, Chris will share how the GTM landscape has evolved in the age of AI. Which tools are gold vs gimmicks. As someone who has spent 10+ years in GTM and Growth and has worked with 500+ startup founders going from 0 to 1, Chris will share his vast insights on how to optimize for the 3 key variables of GTM: channel, messaging, and audience.
Agenda:
2:00pm – Check-in & Welcome
2:30pm – Presentation: Buyer Journey Frameworks
3:15pm – Presentation: GTM in the Age of AI
4:00pm – Networking, drinks & light bites
Note:
This session is designed for B2B startup founders. Space is limited, and preference will be given to early-stage founders. Final location details will be shared upon approval.
Sponsored by JPMorgan and Michael Best.
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This event is part of Austin Tech Week—a five-day celebration bringing together the brightest minds in Austin’s tech ecosystem, happening October 20–24, 2025. Discover innovative ideas, connect with leaders and peers, and be part of shaping the future of tech in Texas. Learn more and grab your Austin Tech Week pass here: austintech.com.
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