Startup GTM - Find your Marketing ICP - #SFTechWeek

Friday, Oct 10

5:00pm

PTGMT

Hosted by

:)

>.<

+4

Discover the marketing secrets behind Lovable, Gamma and AI scale-ups, and sharpen your own GTM strategy. Can you clearly articulate the ideal customer profile and buyer personas for your product? If not, this workshop is for you. I'll share battle-tested frameworks and ready-to-use templates to help you craft a winning GTM strategy - tools you'll take home and implement immediately. What you'll accomplish: - Create customer personas that drive real marketing decisions - Build messaging that resonates with both users and investors - Leave with practical templates and frameworks you can implement right away This is specifically designed for: - Founders struggling to translate capabilities into customer value - Teams making critical early product and positioning decisions - Growth teams that need to maximize impact with minimal marketing spend About the workshop host: Emma Yu is the founder of Gins.ai, an AI-native insights platform helping marketing teams simulate audiences and pre-test creatives. Previously Director of Product Marketing at LinkedIn and a core member evangelizing customer-centric growth at Microsoft's EngageLab, Emma has guided multiple startups and product teams through the critical early stages of customer discovery and go-to-market strategy. This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

-‿-

◕‿◕

˜▾˜