SQUAD.App: Creators Investing Their Influence

As the creator economy evolves, creators are increasingly leveraging their social influence to build brands and secure equity, moving beyond traditional pay-per-post models. This panel features creators who have strategically transitioned from content creation to brand ownership, using their platforms to launch and grow successful businesses. They’ll share insights on how taking equity in companies, rather than payment, has allowed them to create sustainable ventures, discuss the challenges they've encountered, and explore the future of creators as brand builders and entrepreneurs. Benjamin Grubbs, Partner at Creator Capital, brings over 20 years of experience in online video and the creator economy. As a key figure in driving growth, innovation, and sustainability within the creator ecosystem, Benjamin will guide this discussion, offering his insights into how creators can successfully navigate this evolving landscape. This event is a part of #TechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem. https://www.tech-week.com/