Every growth leader faces the same challenge: how do you justify sales and marketing spend to a board skeptical of “soft returns”?
This workshop equips founders and revenue leaders with a proven framework to translate strategy into compelling numbers — turning budgets into defendable, data-backed growth investments. Participants will learn how to structure board-level conversations, demonstrate ROI in terms investors care about, and avoid the traps of over-promising without evidence.
Takeaway: CEOs and CROs will leave with a structured method for making budget cases that align with investor expectations and withstand scrutiny.
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
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