HARD LAUNCH 101 - #SFTechWeek
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-‿-˜▾˜❛ᴗ❛^⎵^°ᴗ°˜◡˜We're hosting Hard Launch for founders (pre-seed -> Series A) who want practical tactics on storytelling & "the hard launch". The event will consist of a panel, followed by light bites & networking. Hope to see you there!
Jacky Huang is the founder / creative director of Hard Launch. He works closely with early-stage founders on their launches. He's previously worked closely with the founders of Haize Labs, Flora, Tilde Research, Otim, Spur, and Listen Labs (and many more!) to lead their public-out of stealth, fundraising, and/or product launch. In addition to discussing the vision behind Hard Launch & what you should keep in mind for your launch, Jacky will present one of his upcoming launches and share some of the decisions that were made BTS.
Allison Braley is a Partner & Head of Marketing at BCV, where she focuses on advising portfolio companies with all things brand, communication, and marketing. Before Bain, Allison led teams at Playground Global, Fair.com, Canvas, The Information, Zoosk, Zocdoc, The OutCast Agency, and even Conde Nast. Allison will share how her own experience across journalism, media strategy, PR, and venture has shaped how she helps founders find their own voice.
Melisa Seah leads Storytelling at Reve, where she owns brand, community & GTM. Prior to joining Reve, Melisa was a Product Marketing Manager for YouTube Music & Premium team, launching Premium features to 100M+ global members, scaling creative campaigns, and expanding subscriptions in 20+ countries. She also worked on the Artist & Industry team, driving Shorts adoption within the music industry & crafting artist marketing campaigns. Melisa will share their latest launch, along with some of the key decisions they made to best communicate Reve's brand and product.
Food + drink will be provided!
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
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