Brand Wars: How Challengers Can Beat the Giants

Wednesday, Mar 19

5:00pm – 7:30pm

AETGMT

Hosted by

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+4

108 total spots

An exclusive afternoon session for ambitious eCommerce/consumer brand founders and marketers, learn how to beat the big brands at their game, the secrets to securing funding for growth and just how AI is impacting different industries. Hosted and MC'd by Sara Zabukovec. Come along to meet other founders and brands like yours. Drinks and food provided. Why Attend: - Learn the exact advertising strategies big brands use to stay memorable (that work even better for challengers) - The agency playbook: How top brand strategists think about breakthrough advertising - The investors view: What the brands of tomorrow are doing differently to secure funding - The AI advantage: How ambitious brands are accessing agency-level creative (without the retainer) Featuring an all-star line-up: - Paul Arena: Ex-multinational head of strategy shares the creative principles that grow brands. Paul is Head of Strategy at Cuttable and former Head of Strategy at Ogilvy and TBWA (global advertising giants). - Susie Cox: Brand builder and entrepreneur shaping the future of skincare. Susie is the Co-Founder of Hunter Lab, the premium skincare brand redefining modern grooming. With extensive experience in brand strategy and marketing, she has helped shape leading beauty and wellness brands, including Mecca Brands and Swisse. - Mike Da Gama Pinto: Founding Partner at Era Venture Capital, a consumer brand investment firm. Mike has extensive consumer experience as an investor and operator in global billion-dollar brands including Aesop, Swisse and Seed. - Sam Kroonenburg on the future (and present) of AI: How AI is flipping industries, including the advertising one, on their head. Sam is the co-founder of Cuttable and one of Australia’s most successful tech entrepreneurs.

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