DELICIOUS HELL

We are pleased to invite you to the opening reception of Hugo Baud next solo exhibition in New York, from Oct 23rd - Nov 3rd, 2024 hosted in our Williamsburg store. Join us for an evening of arts, conversation and other spontaneous delights and enchantments. About the Artist : Hugo Baud is a visual artist born in Montpellier (FR) and based in Berlin (DE). ​His work refers to figure; to each one’s hidden face. The figure here is social iconography, sexual symbol and aesthetic fantasy. By portraying one’s inner self with a style recognized by a strong expressiveness on the line, his faces, grimaces and characters, whether they are alone or in the middle of a crowd, are here to confront the viewer and to incite each of us to face our own individuality, to challenge and unveil the societal appearances. ​Who am I behind the mask? Who am I in the crowd? ​With this great theatre of the persona and its multiple identities, Hugo Baudouin explores the society and collective’s domination processes on one’s self, and how to detach oneself from this hold. ​His work has been exposed in various international context such as «The Urban Nation museum» in Berlin, Germany or «Guy Hepner» in New York, USA. – At Helena Magdalena we love to support emerging artists. If you're an artist interested in hosting an exhibition in our Williamsburg location, we'd love to hear from you. Please apply by sending an email to arts@helenamagdalena.com - Thank you to our lovely sponsors Velvet Llama!