#NYTechWeek: How to Scale Business with People & AI

Wednesday, Jun 3

3:00pm – 6:00pm

ETET

Hosted by

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Light summer catering and drinks included: charcuterie, healthy lunch-style boards, fruit, vegetables, cheeses, crackers, and easy bites.

Street parking is limited in Tribeca. Public transit or rideshare is recommended.

Join NYC founders and GTM leaders for a practical workshop on GTM in the age of AI: what actually drives revenue, where AI creates leverage, and what still needs strong people, clear strategy, and sharp execution. AI can make strong systems stronger. It will not fix unclear positioning, weak ICPs, disconnected sales and marketing, or teams that are not built to execute. This session is for leaders who want to pressure-test their GTM motion, understand where AI can help, and think more clearly about the people, partners, and trust signals needed to support growth. We’ll work through questions like: • Is your GTM motion ready to scale, or is it creating more activity than pipeline? • What should you validate before increasing spend or headcount? • Where can AI improve sales coaching, buyer understanding, and execution quality? • What should stay human-led? • What kind of team do you need for the next stage of growth? • How should the agency/client relationship change as AI becomes part of execution? ✦ Workshop Circles Kate Vasylenko, 42DM Kate will lead a GTM readiness workshop based on 42DM’s benchmark of 100 AI companies and 100+ marketing signals. Her session will focus on what to validate before scaling GTM, why trust gates pipeline, which signals matter by company stage, and how to spot gaps in your own trust foundation. Ioanna Onasi, Dextego Ioanna will lead an AI coaching exercise on how sales teams can use AI to improve discovery prep, buyer understanding, coaching, and sales conversation quality. Tijana Buric, Career Alchemist Tijana will lead a workshop on human skills and team compatibility, with a focus on the people dynamics that shape GTM execution and help teams work better together. ✦ Format We’ll start with networking, food, and drinks, then move into short host introductions and rotating workshop circles of around 10 people. Each group will close by sharing key takeaways with the room. 3:00 PM, Networking, food, and drinks 3:30 PM, Host introductions 3:45 PM, Rotating workshop circles 5:15 PM, Group takeaways and share-back 5:45 PM, Closing networking ✦ Food Light summer catering and drinks are included: healthy lunch-style boards, fruit, vegetables, cheeses, crackers, and easy bites. ✦ Location Fabrik, 16 Vestry St, Tribeca, New York Street parking is limited in Tribeca. Public transit or rideshare is recommended. ✦ Who Should Join B2B founders, CEOs, CROs, CMOs, VP GTM, VP Sales, VP Marketing, revenue leaders, and startup operators building or scaling B2B GTM teams. If you are thinking seriously about how AI changes GTM, sales, hiring, and execution, come. This event is part of NY Tech Week. Learn more at www.tech-week.com.

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