Social Media: Crisis Source or Reputation Solution #NYTechWeek

Wednesday, June 4

9:00am – 12:00pm

ETGMT

Hosted by

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+3

105 total spots

Social media has become the greatest source of corporate and brand crises, replacing what was once a slow-moving, word-of-mouth or traditional media issue. However, social media is often overlooked as a solution for crisis preparedness and response. Amplified by volatility within the current geo-political climate, as well as a new US administration, rollback of DEI initiatives, heightened public sensitivity and growing scrutiny around social issues; it is more important than ever that organizations consider digital and social media preparedness within their larger crisis communications and brand reputation strategies. Join Clarity Global for an expert panel conversation to discover actionable insights and advice on how to protect and manage your brand and corporate reputation. Following the panel, digital and social crisis simulation experts from Polpeo and Clarity Global will run group workshop simulations for pre-registered attendees. Participants will experience the high-pressure of a real crisis in a controlled setting, ensuring they are ready when the stakes are real. Panelists include: - Kristen Ingraham, Managing Partner and Head of Social Media for Clarity Global, the digital marketing and communications agency behind the Clarity Global Crisis Communication Council - Tamara Littleton, Executive Chair and Founder of Social Element agency, Co-founder of Polpeo crisis simulation, prior TEDx speaker, and Sunday Times Top Tech 100 - Ben Cathers, Senior Principal Solutions Consultant at Hootsuite, advising the world's largest companies, brands & governments regarding their enterprise social media management strategy - Hope King, Axios Events Host, Yahoo Finance Contributor and Founder of Macro Talk Agenda: 9am - 9:30am: Coffee, Breakfast & Networking 9:30am - 10:30am: Panel Discussion 10:30am - 12pm: Crisis Simulation Social Media Workshop (Laptop required if joining workshop) This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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