Everyone says "use AI." Almost no one makes it real - #LATechWeek

Monday, Oct 12

3:00pm

Hosted by

°ᴗ°

ツ

139/200 spots left

𝐘𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐫𝐚𝐧 𝐭𝐡𝐞 𝐩𝐢𝐥𝐨𝐭. 𝐈𝐭 𝐰𝐨𝐫𝐤𝐞𝐝. 𝐒𝐢𝐱 𝐦𝐨𝐧𝐭𝐡𝐬 𝐥𝐚𝐭𝐞𝐫, 𝐢𝐭'𝐬 𝐬𝐭𝐢𝐥𝐥 𝐚 𝐩𝐢𝐥𝐨𝐭. This session is a diagnosis of why AI marketing projects stall between demo and production, built for marketing leaders who have already funded at least one that went nowhere. Not a technology talk. We’ll work through the three failures behind most stalled projects. First, no authoritative source of truth: your data isn’t just scattered across Shopify, your CDP, ad platforms, and CRM. None of them wins, so every AI output ends up arguing with a system of record somewhere. Second, buying ahead of where you operate: AI capability arrives in levels, each one assuming the habits of the level below it. That unused subscription on your P&L is often a tool built for an organization three levels ahead of yours. Third, capacity without judgment: ROI is determined by the decision of what to build, not the quality of the build. A team can build the wrong thing very quickly. You’ll leave with a nine question diagnostic to run on your own stalled projects, along with a framework for understanding what the answers mean. Some projects score clean on all nine and still stall. That’s its own diagnosis, and we’ll cover it. 📅 45 minutes, including Q&A. Light snacks and refreshments will be served. 𝘌𝘹𝘢𝘤𝘵 𝘷𝘦𝘯𝘶𝘦 𝘢𝘯𝘥 𝘭𝘰𝘤𝘢𝘵𝘪𝘰𝘯 𝘥𝘦𝘵𝘢𝘪𝘭𝘴 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘶𝘱𝘰𝘯 𝘙𝘚𝘝𝘗 𝘤𝘰𝘯𝘧𝘪𝘳𝘮𝘢𝘵𝘪𝘰𝘯. 𝐌𝐄𝐄𝐓 𝐓𝐇𝐄 𝐒𝐏𝐄𝐀𝐊𝐄𝐑 𝐊𝐫𝐢𝐬 𝐈𝐫𝐢𝐳𝐚𝐰𝐚 President, Eboost Kris Irizawa is the President of digital advertising agency Eboost, with more than 20 years of experience in global data engineering and marketing technology leadership. A champion of operational excellence, Kris drives profitability through AI adoption, marketing operations, and the development of Eboost’s high performing offshore business in the Philippines. Throughout his career, Kris has managed seven figure martech budgets for Silicon Valley companies and led cross functional teams across technology, data, and marketing. His work focuses on turning complex data systems into practical operating capabilities that drive measurable business growth. This event is part of #LATechWeek, a week of events hosted by top founders, funds, and companies to bring together the LA tech ecosystem. Learn more at tech-week.com.