Under Pressure: GTM for Underrepresented Founders
GTM Under Pressure – Resilient Growth Strategies for Underrepresented Founders
For women, founders of color, immigrants, and underestimated entrepreneurs building in NYC and beyond.
In today’s volatile economic climate, founders face more pressure than ever to turn early momentum into sustainable growth. For underrepresented founders—who too often navigate these challenges with fewer resources and less access—resilience isn’t optional, it’s essential.
This 90-minute hands-on workshop from Startup-IQ, a leader in supporting diverse and global founders, equips you with practical Go-To-Market (GTM) strategies to strengthen your startup’s foundation, refine your customer focus, and build scalable systems that can weather economic uncertainty.
What You'll Learn & Do:
- Define your Ideal Customer using a clear, adaptable ICP framework
- Map your GTM strategy using a proven canvas tailored for real-world constraints
- Identify your North Star Metric to stay focused on what drives meaningful growth
- Confront economic headwinds by developing one key initiative to mitigate external risks like tariffs, inflation, and funding shifts
- Audit and upgrade your processes for scale, accountability, and resilience
Workshop Agenda:
- Context Setting (10 min): The real startup landscape for underrepresented founders today
- Targeting Your Ideal Customer (10 min): Live framework walkthrough + hands-on ICP exercise
- Refining Your GTM Strategy (15 min): Strategic mapping + choosing your growth compass (NSM)
- Facing Market Pressures (10 min): SWOT analysis with a focus on competitive and economic dynamics
- Building for Resilience (10 min): Quick audit of sales, marketing, and delivery systems
- Action Planning + Q&A (15 min): Synthesize your next move and access Startup-IQ's GTM toolkit
Who Should Attend:
Underrepresented startup founders in NYC—whether you’re just gaining traction or scaling up, this workshop will help you refine your GTM playbook and lead with clarity and confidence in any climate.
This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
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