What's your Story? Bringing Products to Life

A brand occupies the most valuable piece of real estate in the world: a corner of someone’s mind. In reality, a brand only ever exists in the minds of customers. But how do you win that coveted spot? By selling your product's features? Wrong. You do this by having a compelling brand narrative. Because whether you're selling software, consumer goods, services, whatever—ultimately you're a business talking to people. And people respond to stories. In this session we'll hear from Nick Barham (Partner @ FNDR); Nina Arshagouni (Creative Opps Lead @Cashapp) and Cat How (ECD & Founder @ How&How) on how to weave emotion and brand storytelling into your company. Moderated by How&How's CEO and host of the event, Roger How.