GTM in the AI Era | B2B GTM Leader Panel - #BOSTechWeek

Wednesday, May 27

5:00pm – 7:30pm

ETGMT

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AI is transforming GTM faster than any shift in the past decade. Outreach is automated. Content is generated instantly. Entire workflows are being rebuilt with AI at the core. But one thing hasn’t changed: humans still make buying decisions. The companies pulling ahead aren’t replacing sales teams. They’re redefining them. They’re building AI-enabled revenue engines while doubling down on the human skills that actually close deals: judgment, trust, positioning, and execution. In this conversation, we’re bringing together both old school and new school sales leaders – operators who built their careers on traditional sales fundamentals alongside leaders who are actively rebuilding their revenue engines with AI. Join us to learn what’s changing, what still works, and how the best revenue teams are combining proven sales instincts with AI to scale faster. — This event is a part of #BOSTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

About Shift Group, Jellyfish & York IE

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