Reimagining E-Commerce: How AI is Transforming Brand Growth #LATechWeek
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ᵔ▾ᵔE-commerce is undergoing a profound transformation, with artificial intelligence at the center of the change. As products themselves become the building blocks of campaign creative, growth teams are turning to AI-powered reasoning and generation tools to achieve hyper-efficient scale.
This fireside panel, part of a16z LA Tech Week, brings together leaders from across the ecosystem to explore what’s next.
• Tadas Jucikas, CEO of Genus.AI, will share how enterprise reasoning is just around the corner, supporting growth teams with reporting, audience insights, creative generation, and campaign execution. Genus.AI and their AI agent Sage already processes over $1B in e-commerce revenue annually, powering growth for iconic brands like Lulus, Chubbies, Gorjana, and others.
• Neil Popkin, Vice President at a high growth agency Brand.co, will discuss how Dynamic Product Ads (DPAs) are rewiring digital commerce across all channels. With Brand.co’s work for brands such as Caddis, Kut from the Kloth, and Larroude, Neil will share the best practices how products as creative, combined with AI tools, unlock new opportunities for sustainable growth.
• Tyler Prone, Director of E-Commerce at Parks Project, brings the brand perspective. Parks Project is a leading apparel and accessories company innovating with collaborations from Red Hot Chili Peppers to Dr. Seuss, while donating a percentage of profits to U.S. National Parks. Tyler will share how the brand leverages AI to drive customer acquisition, retention, and engagement—maximizing its mission-driven impact.
• Steve Morales, Head of Growth at Swat Frame, will discuss how multi-brand operators are scaling with AI. Swat Frame’s portfolio includes Kut from the Kloth, a high-quality denim wear brand that has experienced dramatic growth through AI-driven customer engagement and campaign execution.
• Rita Zahir, VP of Marketing & E-Commerce at Unique Vintage, brings two decades of digital marketing expertise. At Unique Vintage, she’s using AI to dynamically generate 20,000+ SKUs across platforms like Meta, Google, Criteo, and Pinterest, demonstrating how technology can accelerate growth for mission-driven brands.
Together, this panel will explore how AI is reshaping e-commerce—from personalization and automation to reasoning-driven systems—and what it means for platforms, agencies, and brands building the future of digital commerce.
📌 This event is a part of #LATechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Guest List
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