Growth in the AI Era: Practical Strategies for AEO - #LATechWeek
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˜▾˜❛ᴗ❛^⎵^°ᴗ°ʘ‿ʘᵔ▿ᵔJoin us for a focused, expert-led session designed to help founders and marketers capture demand in the emerging LLM landscape. In a time of AI chat hype and speculation, we’re creating space for a practical, data-driven discussion to support your team's growth strategy for Answer Engine Optimization (AEO).
M13 — an early-stage venture capital firm committed to backing visionary founders building disruptive software businesses — is hosting this session to equip founders and growth leaders with real-world strategies to capture demand via answer engine optimization (AEO).
We’re thrilled to welcome Ethan Smith, Founder and CEO of Graphite, a vertical AI growth agency powering companies like Webflow, Notion, MasterClass, and Captions. Leading a team of 20 AI engineers and data scientists focused on SEO and AEO, Ethan will share exclusive insights and actionable frameworks based on their frontline experience building with LLMs and driving measurable growth outcomes.
What You'll Learn:
What's changing in how buyers find your products in generative AI search engines- and why it matters.
How AI is Changing Discovery
What’s changing in how buyers find B2B solutions — and why it matters.
How to Identify High-Intent Questions
Find the questions that drive demand in your category.
How to Increase Brand Visibility in LLMs
Tactics to stand out across both third-party and owned channels.
How to Align Content with AI-Prioritized Questions
Discover how to create and structure content that AI surfaces more often.
How to Track and Improve Performance
See how teams measure performance and refine their approach.
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Guest List
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