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Cracking Japan: The AI, Influencer & FDE Go-to-Market Playbook

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Japan is one of the biggest — and most misunderstood — consumer and enterprise markets in the world. Many global startups and brands enter Japan with strong products and big budgets, but struggle to build trust, distribution, and real adoption. This roundtable is about how to actually win in Japan — through influence, creators, AI, and hands-on execution. Hosted by MASA, CEO of DigiRise and one of Japan’s top AI influencers, this intimate off-the-record session will cover both the consumer side and the enterprise side of Japan market entry. DigiRise is building one of Japan’s leading AI FDE companies, helping enterprises move from AI strategy to real implementation through Forward Deployed Engineers — teams that work directly with clients to redesign workflows, deploy AI tools, and drive adoption on the ground. On the table: • What really moves Japanese consumers — and what Western playbooks often get wrong • How influencer and creator marketing actually works in Japan: platforms, pricing, trust, and pitfalls • How global brands can earn credibility and distribution in Japan • How B2B and B2C companies should think differently about entering the Japanese market • Where AI is reshaping creator marketing, enterprise adoption, and go-to-market execution • Why FDE-style execution matters when bringing AI products into Japanese companies You’ll hear from: • MASA — CEO of DigiRise, Japan’s top AI influencer and operator of an AI FDE company • One of Japan’s top influencers • A leading Japanese influencer-marketing company Who it’s for: Founders, operators, marketers, AI companies, SaaS startups, consumer brands, creator platforms, and investors who are interested in entering Japan or understanding how the Japanese market really works. Whether you are selling to consumers, enterprises, or both, this will be a candid conversation about trust, distribution, localization, and execution in Japan. Small room, around 10 people. Off-the-record. Real questions, practical insights, and high-quality conversation. Approval required — request to join and we’ll follow up.

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