Key Partnerships for Exponential GTM Growth #NYTechWeek
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ᵔ◡ᵔStrategic Alliances: Leveraging Key Partnerships for Exponential Go-To-Market Growth
Date: Monday, June 2nd
Time: 4:00 PM - 6.00PM
Location: PaceUniversity - One Pace Plaza, NY
Event starts at 4:00 PM
Arrival of attendees and informal networking.
Brief welcome address and introduction to the concept of strategic alliances.
Highlighting the increasing importance of partnerships in today's business landscape, especially for GTM.
Setting the stage for the event's focus on leveraging alliances for exponential growth.
3:45 - 4:15 PM: Identifying and Cultivating High-Impact Partnerships (30 mins)
Presentation on strategies for identifying the right partners to achieve GTM objectives.
Discussion points may include:
Defining clear partnership goals and success metrics.
Researching and evaluating potential partners (complementary strengths, shared values).
Approaching and initiating partnership discussions.
Building strong relationships and fostering mutual trust.
4:15 - 4:45 PM: Structuring and Executing Successful Alliance Agreements (30 mins)
Presentation on the key elements of effective partnership agreements.
Discussion points may include:
Defining roles, responsibilities, and contributions of each partner.
Establishing clear expectations, timelines, and deliverables.
Addressing legal and contractual considerations (IP, data sharing, etc.).
Developing a joint action plan and governance structure.
4:45 - 5:15 PM: Driving Exponential GTM Growth Through Collaboration (30 mins)
Case studies and examples of companies that have achieved significant GTM growth through strategic alliances.
Exploring different types of collaborative GTM activities, such as:
Joint marketing and sales initiatives.
Co-development of products or services.
Shared distribution channels and market access.
Leveraging each other's networks and customer base.
5:15 - 5:30 PM: Q&A and Next Steps (15 mins)
Open forum for questions and discussion with the speaker(s) and attendees.
Summarizing key takeaways and actionable insights.
Providing information on resources and opportunities for further learning and networking.
This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Guest List
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