Beyond the Hype: How GTM Teams are Really Using AI at ApolloNEXT - #SFTechWeek
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-‿-Did you know that 67% of sales teams are using AI but only 21% are seeing results?
In this candid session, Apollo’s COO Matt Curl and Anthropic’s Head of GTM Infrastructure Adam Wall share the real-world lessons they’ve learned bringing AI into sales and marketing workflows. Expect practical examples, hard-won insights, and a clear-eyed view of where AI is truly delivering value today — and where it still has room to grow.
You’ll walk away with actionable takeaways, myth-busting clarity, and answers to the questions your team is already asking about AI-augmented work.
This event is part of ApolloNEXT: the GTM event of the year.
Come get inspired by industry leaders, sharpen your GTM strategy, and be the first to see what’s next.
Whether you’re an Apollo power user or exploring how AI can elevate your GTM motion, ApolloNEXT is where you’ll get inspired and get ahead.
apollo.io/next
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Guest List
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