GTM in the technical era - #NYTechWeek

Thursday, Jun 4

6:00pm

ETGMT

Hosted by

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A panel on what it actually takes to sell to engineers, technical founders, and product-led teams. Hosted by Exa and Lightfield during NY Tech Week, we’re bringing together founding GTM leaders to share how they’re navigating a shift where the buyer is increasingly technical, skeptical, and self-serve by default. Technical buyers don’t respond to traditional sales. They read docs, try the product, and form opinions before ever talking to you. The old playbook breaks here. We’ll dig into: - How to sell when your buyer is an engineer or technical founder - What “GTM” looks like in product-led and AI-native companies - Where traditional sales still works — and where it doesn’t - How founding GTM teams are adapting in real time If you’re building or selling to technical users, this is the shift you need to understand. Come for the conversation, stay for the people — founders, operators, and builders navigating this shift in real time. This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com. About Lightfield: ​​​​Lightfield is an AI-native CRM that remembers everything, then acts on it. It automatically captures and organizes every customer conversation across email, meetings, and notes, creating your team’s collective customer memory. Backed by Greylock, Lightspeed, and Coatue, Lightfield helps companies learn from every interaction and move faster toward repeatable growth. About Exa: Exa is the search engine for AI. It finds the most relevant content on the web using neural search, powering the retrieval layer behind AI agents, research tools, and intelligent applications. Companies use Exa to keep their AI products grounded in real-time information - from competitive intelligence and lead research to news monitoring and deep web retrieval. Backed by Benchmark, Lightspeed, YCombinator, and NVIDIA.

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