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B2B Growth Playbook: Buyer Journey – #LATechWeek

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Light bites & drinks
Parking & Arrival: Enter Gate 2 (first left off Alla Rd). Turn left inside and drive to the far end near Jefferson Blvd — look for “500” on the building. Walk along the side walkway, enter the double doors, and go up to the 2nd floor. Verizon Lab is at the top. You’ve built an MVP, launched your website, and maybe landed your first few customers through personal outreach or a handful of experiments. Now what? Join Tony Yang, Head of Growth at Mucker Capital, for a tactical session designed for early-stage B2B founders. In this talk, Tony will break down the Buyer Journey Framework—a powerful approach to delivering the right message to the right audience at the right time. You’ll walk away with a clear understanding of how to map your messaging & content strategy, align your GTM efforts with the buyer’s perspective, and start building a growth engine that actually works. Note: This session is designed for B2B startup founders. Space is limited, and preference will be given to early-stage founders. Final location details will be shared upon approval. Sponsored by JPMorgan and Michael Best. By submitting this form, you agree to receive communications from Mucker and sponsors. By registering for and attending this event, you consent to potentially being photographed or recorded during the session. These materials may be used by Mucker Capital and its partners for marketing and promotional purposes. If you do not consent to being photographed or recorded, please withdraw your RSVP prior to the event. This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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