The Age of Influence in B2B Marketing - #NYTechWeek

Wednesday, Jun 3

9:00am

ETGMT

Hosted by Clarity Global

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100/100 spots left

Traditional marketing and communications are undergoing a seismic shift as the line between B2B and B2C strategies continues to blur. Modern B2B buyers no longer exist in a vacuum of dry sales data and technical white papers; they move fluidly between expert voices in media, social influence, independent analysts, and industry peer communities. B2B buying decisions now demand the same high-quality, personalized content experienced by consumers. This panel of enterprise B2B brand experts will explore how "Clarity through Influence" has become the new standard for B2B success, focusing on the evolution of marketing, content, and communications into a human-centric ecosystem. Key themes will include: • Social & Influencer Extensions: Leveraging executive visibility and online influencer advocacy networks to expand brand reputation beyond traditional earned media. • The AI Gatekeeper: Understanding how AI search, GEO and LLMs increasingly act as the first interpreters of information, requiring content that is authoritative, structured, and "human-led" to be surfaced. • Themed Content Ecosystems: Moving away from siloed content toward interconnected storytelling that addresses the "rest, motion, and work" lifestyles of C-suite decision-makers. With marketing budgets reaching five-year lows and "shrinkflation" putting pressure on decision-makers to deliver more for less, the ability to build trust and authority as a B2B tech brand is paramount. This discussion will provide actionable insights into how to bridge the gap between high-level awareness and product-driven conversion by utilizing a mix of digital marketing, communications, and web content expertise. This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com

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