The Performance Marketing Trap: How to avoid killing your business with performance marketing.
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*⏖*˘▿˘^⎵^°ᴗ°˜◡˜After working with 100s of businesses to raise hundreds of millions in capital and through several exits, we have seen how marketing can make or break a business.
All too often, businesses get caught in the allure of simplicity in performance marketing only to fall into the same patterns of behavior that drive up costs, reduce profitability, and ultimately lead to failure.
Join Bryan Karas, founder of Playbook Media & GrowTal, to get the ultimate crash course on avoiding mistakes that kill companies at all stages of growth - and learn the strategies you can implement to drive profitable scale.
This event will break down the following topics, with breakout sessions led by CMOs and heads of growth to give you steps to implement immediately.
ICP & Product-Market Fit:
Your ICP defines who you’re targeting, and product-market fit means you're confirming that your product meets a specific need in your target market. Together, they ensure your marketing resonates, empathizes, and converts new users.
Led by: 20-year growth marketing exec Rob Levin, who has led teams at Nickelodeon, WWE, and Curiosity.
Marginal Returns and Avoiding the Waste of Averages:
Performance marketing offers immediate returns and easy attribution -- but's without assessing incrementality, it's often fool's gold that accelerates burn rate without adding much actual value. Make sure you're measuring what counts and optimizing your budget accordingly.
Led by: Incremental growth expert Tom Leonard, who has scaled companies at every growth stage and vertical.
Performance Branding & True Emotional Connection:
Performance marketing drives action, but brand builds connection — and lasting growth happens when you combine both. To truly scale, you need more than optimized ads; you need an true emotional connection that makes people care, trust, and come back. The bonus: a strong brand is a growth moat your competitors can't easily overcome.
Led by: Bryan Karas, CEO and Founder, Playbook Media and GrowTal.
Hiring the Right People:
Perhaps more than any of the above, hiring the wrong people at the wrong time is the kiss of death for startups. Different growth stages and challenges require different skills, and alignment is key to healthy growth.
Led by: Chris Wong, Head of Growth, GrowTal.
This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Guest List
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