Revolutionist Night SF + Hangout

Monday, Feb 9

6:30pm

PTGMT

Hosted by

˘▿˘

*◟*

ツ

¬‿¬

+6

Calling all revolutionists! Come hangout for a fun and exciting discussion with awesome animal people! Let’s talk about ending factory farming! If you are in town for the Sentient Futures and EAG conferences, would love to see you, bring your friends! :) Revolutionist Night Topic: "Ending Factory Farming: A Transatlantic Strategy Session with Matthew Glover" Event Description: Join us for an exclusive preview of Project Slingshot, a bold new initiative launching in London this April that aims to make factory farming socially indefensible, economically unviable, and ultimately illegal. Matthew Glover, co-founder of Veganuary, and a pioneer in movement-building strategy, will share the comprehensive campaign architecture behind Project Slingshot before it goes public. This isn't another awareness campaign. Slingshot is designed as the "narrative engine" for a coordinated movement to end factory farming in the UK by 2040, using disgust-driven messaging, strategic media pressure, and a drumbeat of truth campaigns targeting the industry's weakest points: CO₂ gas chambers, "Frankenchickens," and the mass killing of day-old chicks. Event details: The Presentation (30-40 min): -The strategic logic behind targeting London first and why the UK is "structurally winnable" -The "Don't Buy It" messaging framework and drumbeat campaign architecture -How cultural pressure creates the conditions for policy wins -The role of AI in scaling movement infrastructure Interactive Q&A & Feedback Session (20-30 min) We're seeking your input on critical questions: -Can this London-first strategy transfer to California as the next target, and when? -What adjustments would be needed for the US context? -Should California/Blue States adopt a parallel 2040 End Factory Farming timeline? -For EAs: Does the "Earn It To End It" framework make upstream, legitimacy-collapse work a compelling addition to your giving portfolio? -What AI opportunities or risks should inform the strategy? Networking & Breakout Sessions Connect with fellow advocates, technologists, and strategists working at the intersection of farmed animal advocacy, effective altruism, and social change. — About Matthew Glover: Matthew is the co-founder of Project Slingshot and co-founder of Veganuary, GenV and Veg Capital. Pre-reading (optional but encouraged): Attendees are invited to review two strategy documents ahead of the event and come prepared with feedback: Ending Factory Farming in the UK by 2040 (comprehensive roadmap) https://docs.google.com/document/d/1pMAG5oC_OIEWjgLdVMn3EB04ATUyGu3OxwqhEI_VdmM/edit?usp=drivesdk Earn It To End It (EA-focused giving framework) https://docs.google.com/document/d/1CPoXF9-ZEcIFCQtlO1ni3tXWvxhrVqfwMhZ1oOsIDCk/edit?usp=drivesdk

Guest List

38 Going · 28 Maybe

View all

´◡`

:)

◔◟◔