AEO + PR = Your Winning Comms Strategy - #NYTechWeek

Thursday, Jun 4

6:00pm

ETGMT

Hosted by

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80/80 spots left

Search has fundamentally changed, and if your communications strategy has not changed with it, your brand is already losing ground. In this joint session, Tiffany Guarnaccia (Kite Hill) and Cara Corbett (SUSO Digital) bring together the worlds of earned media and Answer Engine Optimization (AEO) to show NYC’s agency and tech marketing community what a winning, future-proof communications strategy looks like in 2026 and beyond. AI tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews now answer questions directly, often without a click. The brands that show up in those answers are not there by chance. They have built the right mix of owned content, technical visibility, and earned credibility. This session will break down how modern search works, why traditional PR and SEO can no longer operate in silos, and what brands need to do now to improve their visibility in AI-generated answers. Attendees will leave with a clearer understanding of how to align PR, content, and search strategy to strengthen discoverability, credibility, and brand presence in the new era of search. This session is designed for senior PR, communications, and marketing leaders at brands and agencies. Space is limited and registrations will be reviewed to ensure a relevant peer group. Time of Events 6-8 p.m. ET 6 p.m. networking 6:30 p.m. - 7:30 p.m. keynote session, followed by an audience Q&A This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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