The Creator Economy in the Age of AI - #LATechWeek
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•‿•The Creator Economy in the Age of AI: A Legal & Business Playbook
The creator economy is booming, but turning content into a platform-native media company requires more than just creativity—it demands legal and business savvy. Join Verza, Chelsey Mori, a top creator attorney and founder of Unbound Legal, and J Johnson Jr., an elite athlete & creator for an essential discussion on the future of building a creative business.
This session is for aspiring and established creators, digital talent managers, and tech professionals interested in the legal and business architecture required to build a sustainable media company.
What You'll Learn:
- The Blueprint for Business: How to move from a hobby to a fully-fledged media company with a CEO mindset.
- Decoding the Fine Print: How to navigate contracts, understand IP rights, and avoid predatory deals that can cost creators their business.
- Creator-Led Business: The key legal and strategic pillars needed to build a resilient and lasting brand.
- AI's Role: How emerging technologies are reshaping the legal and business landscape for creators and the tools they can use to protect their work.
Event Agenda:
- 11:00 AM - 11:45 AM: Welcome & Networking w/ Food and Drinks
- 11:45 AM - 12:00 PM: Opening Remarks & Presentation About the Future of Verza.
- 12:00 PM - 1:00 PM: Panel Discussion
- 1:00 PM - 1:20 PM: Audience Q&A
- 1:20 PM - 2:00 PM: Post-Panel Networking
About the Panelist:
J. Johnson Jr. is a creator, entrepreneur, and former elite track athlete who has built a reputation at the intersection of brand strategy and cultural influence. With over 1 million followers and 2 billion+ online impressions, J has a proven track record of creating impactful campaigns and orchestrating high-profile events for global powerhouses like Nike, Lululemon, and Gatorade at major cultural moments like Art Basel and NYFW. His journey from selling a top-ranked app to leading growth for tech startups and founding multiple companies makes him a powerful voice on how to turn creative influence into a sustainable business.
Chelsey Mori is reimagining legal services for the creator economy. The founder of Unbound Legal, she offers inventive solutions like fractional general counsel subscriptions, a digital clone on her website for free creator support, DIY contract redlining tools, and a VR-managed practice to make legal help more accessible and efficient. Chelsey serves as Chair of Rider Advocacy for the Creators Guild of America, where she leads the ongoing development of the CGA Rider, a contract addendum to protect creators and streamline negotiations. Chelsey’s unique background includes training with ex-FBI, CIA, and Secret Service agents as a finalist on Bravo’s espionage reality show Spy Games, training as a safari tracker, and traveling to all seven continents - twice. Chelsey earned her law degree from UC Berkeley Law School and her business degree from Canada’s top-ranked business school. Before founding Unbound Legal, she worked at top Los Angeles entertainment firms including Manatt, Phelps & Phillips, Cohen Gardner, and The Altschul Firm. Her clients include creators in the top 0.01% globally, as well as management companies, agencies, live-streaming platforms, production companies, and live event firms.
About the Host:
Serge Amouzou, CEO and Founder, Verza
Verza is an AI financial agent designed to help creators get paid. We're on a mission to simplify the business side of creating so that artists can focus on their craft.
Legal Disclaimer
By registering for this event, you agree to release Verza Technologies, Inc. from all liability related to the event. You also consent to be subscribed to the Verza newsletter for updates on future products, events, and resources. You may unsubscribe at any time.
Event Terms and Media Release
By registering for this event, you agree to release Verza, its organizers, and all other event hosts from any liability related to your participation. You also consent to being photographed or recorded during the event, with such media potentially used for promotional purposes. Additionally, you agree to receive event updates, newsletters, and invitations from Verza and other event hosts. You may unsubscribe from these communications at any time.
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Guest List
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