The Science of Attention - With Linkedin, SiriusXM and VAB #NYTechWeek
Join us for a fireside chat that explores the fascinating intersection of neuroscience, marketing, and human behavior. "The Science of Attention" brings together leading experts across media verticals to decode how our minds process information in today's rapidly evolving media landscape.
#NYTechWeek
Your Host
Phillip Lomax
Executive Vice President, Business Development at MediaScience
Phillip leads strategic growth initiatives and partnerships at MediaScience, bringing extensive experience from his previous role as Senior Enterprise Account Executive at Uber Eats. With a Harvard Business School executive background, he specializes in the intersection of neuroscience and marketing, helping organizations understand how cutting-edge innovation shapes consumer behavior and attention patterns.
Distinguished Panel
Steve Keller
Sonic Strategy Director, Studio Resonate
A pioneer in audio-first creative strategy, Steve guides brands advertising on Pandora, SiriusXM, and SoundCloud through Studio Resonate's in-house creative agency. As founder and former CEO of iV, a Nashville-based audio consultancy, he brings deep expertise in audio branding strategy, content development, and the unique attention dynamics of sound-based media.
Ty Heath
Director & Co-founder, The B2B Institute (LinkedIn's Think Tank)
Ty is obsessed with making marketing science accessible and actionable for B2B brands. At LinkedIn's renowned think tank, she partners with academics and industry experts to publish groundbreaking research at scale. Her work through the B2B Edge brand consultancy program demonstrates that brand building represents the greatest competitive opportunity for B2B marketers today – particularly in capturing and maintaining audience attention.
Benjamin Vandergrift
VP, Measurement Solutions & Innovations, VAB
As a leader in measurement solutions, Benjamin brings critical insights into how metrics are evolving across traditional and emerging media platforms. His work at VAB (Video Advertising Bureau) focuses on developing innovative approaches to understanding viewer engagement and attention in an increasingly fragmented media environment.
Hosted by MediaScience, the global leader in media and advertising innovation research, this event leverages our cutting-edge expertise in neurometrics, eye tracking, and behavioral analysis to deliver actionable insights about human attention in the digital age.
This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com
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•‿•💫 Open Invite
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