Ugly Talk: Can Your Brand Thrive in Agentic Commerce? #NYTechWeek

Wednesday, Jun 3

6:00pm

ETGMT

Hosted by

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💡 What’s the Ugly Truth People are not going to shop the way they do now forever. The shift is already starting. Consumers will increasingly ask AI agents to search, compare, recommend, and in some cases buy for them. That means brands cannot rely on the old playbook alone. If discovery moves from browsers and marketplaces to AI-led interfaces, brands risk losing attention, pricing power, customer data, and margin. The real question is not whether agentic commerce is coming. It is whether your brand will know how to compete when the buyer is no longer a person clicking through your storefront, but an AI making the shortlist. 🎯 Why You Should Attend Learn what agentic commerce actually looks like right now, not just the hype. Understand how shopping behavior may shift over the next 5 to 10 years. Get clear on what parts of the old ecommerce playbook still matter, and what is starting to break. Learn where brands should invest now to stay discoverable, defensible, and profitable. Avoid expensive mistakes around channels, data, pricing, and customer acquisition. Meet the founders, operators, and researchers shaping this shift in real time. 🙋 Who's Getting In This Room Brand owners Ecommerce tech founders Retailers Growth and marketing leaders Researchers studying consumer behavior and digital commerce Builders working on AI shopping, search, recommendation, and agent infrastructure Investors focused on AI and digital commerce 🎤 Who’s Taking the Stage Ali Mirzaei - Founder & CEO of Dimension Studios Ali Mirzaei is the founder and CEO of Dimension Studios, the social commerce company behind Seller OS, an agentic AI platform that replaces TikTok's native Seller Center with a unified operational command center for brands and agencies. Ali built the #1 shop on TikTok within six months of the platform's US launch, and Dimension has since operated four #1 shops for clients including Liquid Death, Final Boss Sour, T3 Micro, SquidHaus, Bones Coffee, and more. The company is profitable at roughly $2.5M ARR with multiple product launches planned for 2026. Moderator: Alan Zong - VC Investment & Early-stage Incubation 💬 What We Do Not Sugarcoat Brand loyalty may get weaker when AI optimizes for convenience, price, and speed. Paid media may become less effective if discovery shifts upstream into AI interfaces. Consumer behavior is changing faster than most brands are planning for. Brands may lose access to the clickstream signals that used to reveal intent, hesitation, and purchase readiness. Marketplaces and retailers may lose power if agents can bypass them and go more directly to sellers or alternative paths. Margin pressure gets worse if AI agents consistently surface the lowest-priced option. If your brand is invisible to AI systems, it may become invisible to future buyers. A direct conversation for people trying to understand what happens when commerce stops being click-first and starts becoming agent-first. What Attendees Will Walk Away With By the end of the session, attendees should leave with a clearer understanding of: how agentic commerce is beginning to show up in the market already which risks and opportunities matter most for brands and commerce platforms where to invest attention now, before the shift becomes obvious to everyone how to think about defensibility in a world where AI increasingly mediates buyer behavior who else in the room may be worth building with, learning from, or partnering with 🤝 Who's Backing This UpScaleX - A Palo Alto–based seed fund and founders’ community investing in AI-native businesses and supporting the builders redefining how commerce is discovered, operated, and scaled. This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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