Branding In Public: See a Unicorn Rise And Leave With the Blueprint to Build Your Own #LATechWeek
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◔◟◔¬‿¬-‿-˜▾˜In one afternoon, you'll watch a real company get rebranded—live, in public, with nothing off limits.
Our belief? MatchbookAI has what it takes to become a Unicorn within 5 years. And the rebrand you'll witness is the first step in that journey.
Here's the truth: Unicorns don't come from great products alone. They come from great brands with clear positioning, focused messaging, and community buy-in. There's a blueprint—and today, you'll see it in action.
Your guides are Camino5 (the brand & growth agency behind Unicorn founders and Fortune 500 companies) and Expert DOJO (the leading accelerator and early-stage VC for growth-focused founders).
What to expect over 3+ hours:
This isn't a lecture. It's a live rebrand session where you'll observe, ask questions, and learn alongside founders, VCs, and brand builders.
You'll see us work through:
Competitive positioning to map competitors, ICPs, and brand gaps
The repositioning framework that bridges where a company is today with where it needs to go
The "One Line" — how to distill a brand into a single north-star sentence that drives every decision
This is about networking, learning, and watching a real process unfold. You'll ask questions. Challenge ideas. And see how brand decisions are made under pressure.
Because great brands aren't built in silence. They're forged in clarity, simplicity, and community.
Let's make something remarkable.
This event is part of #LATechWeek—a week of events bringing together LA's tech ecosystem. Learn more at www.tech-week.com.
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