Launching Beyond the Lab: The GTM challenge for wearable tech #NYTechWeek
Hosted by
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:DLaunching Beyond the Lab: The GTM Challenge in Wearable Tech
Date: Thursday, June 5
Time: 2:30 PM – 4:30 PM
Location: PACE Front Yard
Part of #NYTechWeek — A week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
2:30 – 2:45 PM | Opening Remarks
Topic: “Launching Beyond the Lab: The GTM Challenge in Wearable Tech”
Speaker: [Growth Strategist or Startup Founder]
Why GTM for wearables is different: regulatory, physical product, data, and trust
Common mistakes and overlooked opportunities
Why GTM is not just marketing—it’s strategy, timing, and alignment
2:45 – 3:10 PM | Panel Discussion: Building a GTM Roadmap from Prototype to Commercial Launch
Moderator: [Head of Growth, Wearable Company or Tech VC]
Panelists Include:
VP of Sales or Marketing at a wearable startup
Business Development Lead with clinical or military experience
Go-to-Market Consultant (hardware/health product focus)
Product Manager from a consumer tech brand
Topics Covered:
B2B vs. B2C GTM strategies: understanding your buyer and sales cycles
Direct-to-consumer: leveraging influencers, early adopters, retail
Enterprise/Defense/Healthcare: pilots, procurement, compliance
Channel partnerships and positioning with limited brand equity
Product-market fit signals and GTM timing: when are you really ready?
3:10 – 3:35 PM | Fireside Chat: GTM Case Studies – Lessons from the Field
Guest Speaker(s):
Founders who launched wearables in health, defense, consumer markets
Former GTM leads from brands like
Discussion Points:
Gaining traction through pilots, clinical studies, testimonials
Messaging, user feedback, and behavior-driven positioning
International expansion: regulatory and cultural adaptation
GTM metrics: CAC, LTV, churn, demo-to-close ratios
Securing first anchor clients: hospitals, military, fitness orgs
3:35 – 4:10 PM | Startup Showcase & Go-To-Market Pitches
Moderator: [Investor or GTM Coach]
Featured Startups:
Early-stage wearable startups presenting 3-minute GTM plans
Live feedback from investors, growth advisors, potential partners
Audience-driven Q&A
4:10 – 4:30 PM | Closing Remarks & Networking
Speaker: [Event Organizer or Partner Organization]
Key takeaways: roadmap structure, scaling wisely, avoiding GTM traps
Resources: playbooks, accelerators, commercialization grants, agency support
Open networking with founders, GTM experts, investors, and marketers
Guest List
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