Startup storytelling has a template problem — and AI is making it worse. This panel gets into the mechanics of what cuts through: a PR and comms executive on what press actually needs, a product manager turned CEO on building narrative before you can be fully transparent, and a product marketer on what it costs when your story and reality stop matching.

This event is a part of #BOSTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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Build the Story. 
Then Launch. - #BOSTechWeek

Beatriz D

Tech Week

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Build the Story. Then Launch. - #BOSTechWeek

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