Name: Impossible x Big Boi: 404 Taste the Block
Start: 2026-04-04T15:00:00.000Z
End: 2026-04-04T23:00:00.000Z
Location: Smorgasburg

This 404 Day, Impossible Foods is throwing it back — and turning it all the way up. Step into the era of 2000s ATL hip-hop. Impossible Foods is taking over Smorgasburg Atlanta with Big Boi for a free one-day-only block party packed with throwback vibes, next-level eats, live beats, custom merch and surprise moments.

FEATURING: a live performance from Big Boi! Along with a high energy spirit performance at 4:04pm.

🍔 Impossible food truck serving the exclusive "Big Boi Burger" along with 20+ vendors serving local favorites with an Impossible twist

🧢 Merch station featuring custom airbrushing, barbershop trims, hair tinsel and glitter tattoos, photo ops, games and more

🎵 DJ spinning throughout the day

👉RSVP now to secure your spot. Free to attend. All ages welcome.

By attending, you agree to the Event Terms & Conditions linked above.

Impossible x Big Boi: 404 Taste the Block

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