Startup GTM — Mapping + Metrics - #NYTechWeek

Wednesday, Jun 3

2:00pm

ETGMT

Hosted by

:D

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As part of NYC Tech Week, Pollen8 and Die-Hard are hosting a practical session designed to help founders build smarter, more precise go-to-market strategies. Most startups guess who their customer is. The best ones map them—based on behavior, not assumptions. This session breaks down how to identify your highest-value users, understand how they engage, and translate those insights into measurable growth. From behavioral segmentation to retention loops, we’ll explore how to move from intuition to clarity. Whether you're searching for product-market fit or refining an existing growth strategy, this conversation is built to give you frameworks you can actually use. Join us for a focused panel discussion, a live breakdown of real GTM challenges, and networking with founders and operators actively working on growth. Drinks and light snacks will be provided. Agenda 2:00 – 2:10 PM — Arrival + Check-In 2:10 – 2:20 PM — Opening Context Why most GTM strategies fail—and how better mapping changes outcomes. 2:20 – 3:05 PM — Panel: From Guesswork to Precision Identifying high-value users Behavioral segmentation vs. personas Turning insights into measurable growth 3:05 – 3:20 PM — Live Breakdown + Audience Q&A 3:20 – 4:00 PM — Networking + Drinks What to Expect Clear frameworks for defining your ideal customer Practical ways to measure engagement and retention Insight into building repeatable growth loops Conversations with operators focused on scaling This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com

Guest List

8 Going · 1 Maybe

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