GEO is the New SEO #LATechWeek

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Search is no longer the only discovery engine. AI-generated answers are changing how users find brands, and the smartest teams are already adapting. Join Hamlet Azarian (CEO, Azarian Growth Agency) for a solo session on GEO (Generative Engine Optimization) and how to get your content ranked, cited, and surfaced by tools like ChatGPT, Perplexity, Gemini, and Google SGE. You’ll learn: - How AI selects sources and why trust signals matter more than keywords - What makes content truly “citation-worthy” to large language models - The emerging GEO tool stack powering AI visibility tracking - The foundational steps your team needs now to build authority in a post-SERP world If your content strategy hasn’t adapted for AI-native discovery, this is your roadmap to staying visible as search evolves. 🗓️ Date: October 16th 🕚 Time: 11am – 12pm PDT 📍 Location: Online 🔗 Zoom Link: https://us02web.zoom.us/webinar/register/WN_4qPh5Km1TrWzhTr9zho55g This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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