Creators x Marketers Margarita Mixer - #NYTechWeek

Thursday, Jun 4

5:00pm – 8:00pm

ETET

Hosted by

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For NYC Tech Week, get transported to paradise. We’re bringing together a curated group of tech marketers and knowledge creators into Smooth HQ and transforming our space into…Margaritaville. To the average human, this theme may seem incredibly random (fair!), but this is inspired by our conference rooms, which are all named after beloved chain restaurants. We’ll have a margarita bar, some appetizers, and have “It’s Five O’Clock Somewhere” by Jimmy Buffett on repeat. Smooth’s own Ben Smith, Senior Creator Manager, will kick things off with a facilitated open forum where everyone gets a seat at the table. Expect real conversation around questions like: - How are tech companies actually building creator programs right now, and what's working? What do creators want to see from tech brands, that they aren’t currently seeing? - Knowledge creators have niche, highly trusted audiences. How do they think about understanding their audience and serving their needs? - How do marketers find the right creator fit and build partnerships that don't feel like ads? - What have been some of your (creators) favorite campaigns/what made them impactful? - Creator marketing is bleeding into every function, from PR to paid to events. How are teams structuring this, and who owns it? Then we open it up. Mingle with the creators, swap notes with the marketers, down some finger foods, and enjoy a margarita or two. This event is intentionally curated — tech marketers and creators. Come for the conversation, leave with a connection worth way more than the couple hours you spend with us. This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com

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