To Entity and Beyond, The Evolving Consumer Journey #LATechWeek

Tuesday, Oct 13

7:00pm

PTET

Hosted by

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the journey has changed. It's now both human and agentic and behind every agent is a human. Search, answer engines, brand, and social have combined into a single path. A question asked to a model, a name recognized in a feed, an entity resolved in a knowledge graph, a recommendation from a friend. It all counts. It all compounds. People and the agents working on their behalf move through it together, and both need to find you and understand you. That's the new consumer journey. And underneath it is a new social contract between companies and the people they serve — one where being understood by machines and trusted by people are the same job. Join us for an evening with leaders in the field as we work through what that looks like: how AEO, SEO, brand, and social now function as one system, and what the companies getting it right are doing. This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com

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