B2B Content in the AI Era - #LATechWeek
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¬‿¬120 total spots
B2B Content in the AI Era: Creating the Right Message, for the Right People, at the Right Time
Join us for a fun & tactical conversation about the future of B2B content marketing during LA Tech Week!
The content landscape has fundamentally shifted. In an era where AI can generate endless material in seconds, the real challenge isn't creating more content - it's creating the right content that genuinely connects with your audience.
This dynamic panel brings together two of the industry's most innovative content strategists to explore how successful brands are navigating this new reality. You'll discover practical strategies for understanding your audience at a deeper level, crafting messages that cut through the noise, and leveraging AI as a powerful ally rather than a replacement for human creativity.
Meet Your Expert Panelists
Heike Young | Head of Content, Social, & Integrated Marketing, Microsoft
With 15+ years of senior marketing experience at powerhouse brands like Salesforce and Microsoft, Heike has cracked the code on authentic engagement. Her weekly LinkedIn videos generate millions of impressions—not through corporate speak, but through genuine humor and relatability that has fans calling her "the Lucille Ball of LinkedIn." She'll share how she balances brand authority with personality to create content that truly resonates.
Devin Reed | Founder, The Reeder
From sales floors to billion-dollar marketing successes, Devin brings a unique perspective to content strategy. As former Head of Content at industry leaders Gong and Clari, he developed the frameworks that helped fuel their explosive growth. Now running The Reeder full-time, he helps SaaS companies create memorable content strategies that drive real business results.
What You'll Learn
- How AI is reshaping content creation and what that means for marketers
- Proven strategies for audience research and segmentation in 2025
- The art of balancing authenticity with brand messaging
- Practical frameworks for content that converts
Hosted by Tofu - The unified AI platform helping B2B marketing teams ship campaigns 8x faster while improving results through personalized, contextual content creation.
Questions? Contact Livia Han at livia@tofuhq.com
By attending this event, you agree to receive marketing communications from Tofu. Unsubscribe anytime.
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
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