The Minimum Viable Avatar: Scientific Method for Customer Understanding - #SFTechWeek
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Stop guessing what your customers want. Learn what they actually need.
Most founders build features based on assumptions, then wonder why users don’t engage. In 90 minutes, you’ll learn the scientific method that transforms customer guesswork into validated insights.
What you’ll walk away with:
• A completed Minimum Viable Avatar for your actual customers
• Hypothesis-testing framework that works with any sample size
• Implementation plan you can execute Monday morning
• Clear validation protocols that improve over time
Why this matters: Companies using scientific customer understanding see 35% lower acquisition costs and 41% better conversion rates. While your competitors guess, you’ll know.
Led by Mustafa Türksavaş, founder of susam—a SaaS branding agency specializing in scientific methodology for customer psychology. This isn’t theory—it’s a practical system you’ll complete during the session.
Perfect for: Early-stage founders and product leaders who want customer insights that actually drive business results.
Followed by networking with fellow founders building evidence-based businesses.
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
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