The New Arena: How Sports Are Driving Culture, Commerce, and Connection #NYTechWeek
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Smart Casual
Join us for 'The New Arena: How Sports Are Driving Culture, Commerce, and Connection' for an engaging panel of industry leaders discussing the way sports & media, commerce, and modern consumer culture are deeply intertwined.
The creator economy and commerce run on cultural currency — and sports and athletes are minting it at a record pace. Caitlin Clark’s rookie season shattered WNBA viewership records. Angel Reese became a brand empire before her first professional dunk. Simone Biles’ return to competition generated more social engagement than the Super Bowl halftime show. From NIL deals reshaping college sports to athletes who've built media companies to the creator-versus-athlete moment that's defining a new entertainment category, this session goes beyond the highlights reel.
Expect a direct, unscripted conversation about how sports are shaping cultural moments that are driving commerce and connection.
Panelists:
- Brandice Daniel
Guest List
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