From ads to play: Bringing Argentina’s largest brand to Fortnite - #NewYorkTechWeek

Tuesday, Jun 2

2:30pm – 4:00pm

Hosted by

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Accessibility: Please note that the venue does not have elevator access. Events held on upper floors may not be accessible to all guests.

Traditional advertising is evolving into cultural participation. Join us as we explore how YPF—Argentina’s energy leader—successfully integrated into the Fortnite ecosystem. This session analyzes the "Play-to-Branding" revolution, where brands stop interrupting the experience and start facilitating it. We’ll dive into how companies can leverage platforms like Fortnite and Roblox to reach Gen Z and Alpha where they naturally socialize. By harnessing the power of gaming, YPF translated its "Full" retail stations into interactive mechanics, turning a physical brand into a premier virtual destination. This event is hosted by Odaclick (Game Sudio) & Exomindset and is part of #NewYorkTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.