From ads to play: Bringing Argentina’s largest brand to Fortnite - #NewYorkTechWeek

Tuesday, Jun 2

2:30pm – 4:00pm

ETET

Hosted by

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Traditional advertising is evolving into cultural participation. Join us as we explore how YPF—Argentina’s energy leader—successfully integrated into the Fortnite ecosystem. This session analyzes the "Play-to-Branding" revolution, where brands stop interrupting the experience and start facilitating it. We’ll dive into how companies can leverage platforms like Fortnite and Roblox to reach Gen Z and Alpha where they naturally socialize. By harnessing the power of gaming, YPF translated its "Full" retail stations into interactive mechanics, turning a physical brand into a premier virtual destination. This event is hosted by Odaclick (Game Sudio) & Exomindset and is part of #NewYorkTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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