AI in the Creator Stack - #LATechWeek

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When every week’s product update seems to slap “AI-powered” on the label, it gets tough to tell what’s real, what’s vaporware, and what actually moves revenue. This panel brings together the builders and operators behind influencer and affiliate products to sort signal from noise. Speakers: • Pontus Karlsson: Product at Superfiliate, powering creator partnerships (ex-Founder/CEO, Off Script) • Carissa Estreller: Founder, Hook & Anchor Media + writer of the Digital Culturist newsletter • Sreya Halder: Co-founder, Merazine, and content creator (40K+ users in 10 days) • Lauren Giovannetti: Creator Marketing Manager, Stan, the startup making it easier for creators to monetize their offerings. • Mary Grace Scully: Head of Marketing, Locker, a social shopping tool and platform that's been called the future of influencer marketing. • Jesse Zhang: Co-founder & CPO, Beacons AI, a supercharged creator hub to scale your business. What we’ll dig into: -> How AI is switching up the creator game -> When to use AI...and when not to -> Concrete walk-throughs of AI features already in prod and the exact metrics they’re improving. You’ll leave with a short-list of AI experiments worth running next sprint (and a few buzzwords you can safely ignore in the next exec meeting). Dots: The payment infrastructure and operations you need to succeed. Accept payments, send payouts, and onboard sellers without having to worry about compliance and security. Let us handle the hard stuff at dots.dev. This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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