Conversion Rate Optimization Strategies for E-Comm
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❛o❛75 total spots
Don’t Leave Money on the Table
Conversion Rate Optimization Strategies for E-Commerce
Spending more on ads but not seeing profit grow? You’re not alone. Too many e-commerce brands scale traffic but lose potential customers at the very last step. The truth: your funnel is leaking money—and fixing it can be the fastest way to grow without raising your ad budget. 🚀
📊 The reality:
Average e-commerce site converts only 2–3% of visitors
Nearly 70% of online shopping carts are abandoned
A 1% lift in conversion rate can unlock hundreds of thousands in additional revenue—without extra ad spend
That’s the power of Conversion Rate Optimization (CRO).
Why CRO Matters Now
CRO isn’t just about button colors or clever headlines—it’s about:
1. Removing friction across the entire buying journey
2. Turning browsers into buyers, and buyers into loyal repeat customers
3. Scaling profitably in a competitive market where ad costs keep rising
And while marketplaces like Lazada, Shopee, and TikTok set the rules on their turf, your own e-commerce site is where CRO makes the biggest impact (and frankly makes you the biggest profit). It’s the one channel you control—your brand experience, your customer data, and your profit margin.
What You’ll Learn
This evening is designed to uncover the hidden opportunities sitting inside your funnel and arm you with proven tactics you can use immediately in Q4:
• Product page hacks that drive add-to-cart rates up
• Checkout flow fixes that slash cart abandonment
• Post-purchase sequences that increase repeat orders
• Real case studies of brands that lifted conversions without bigger ad budgets
Learn from:
• Stephanie Palma — driving growth through full stack performance marketing strategies from budgets of USD1k-500M. Ex-Lazada, Ex-SM, Ex-ABS-CBN
• Guita Gopalan — named by CX Insider as a Top 150 Global Customer Experience Thought Leader, now scaling consumer and lifestyle product brands
• Manu Biermann — tech innovator turning data into revenue for brands
and more
📅 Program starts at 5:30 PM — come early to connect, settle in, and get ready for an evening of game-changing insights.
Beyond Ideas: Build Connections
We’re closing with a networking mixer—your chance to swap stories, share wins, and build powerful connections with fellow e-commerce founders, leaders, and experts over light refreshments.
This event is brought to you by
• SMS Troopers — Powering retention and revenue with SMS marketing for e-commerce
• Conscious Commons — A collaborative space for purpose-driven entrepreneurs and innovators
• Spark Project — Helping Filipino startups grow through crowdfunding and community support
• Agyle Brands — Scaling consumer brands with smart strategy, systems, and execution
• NexCommerce — Streamlining fulfillment and logistics for fast, reliable e-commerce growth
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