Wavelengths 003: Crafting superfan experiences

As touring and streaming increasingly fail to present sustainable revenue streams to middle class artists, it’s never been more critical for artists to find their true fans — fans that will follow their artists throughout their careers, across projects and platforms. Beyond revenue implications, superfans can play an important role in helping artists do fulfilling work. Most notably, in the last few years we’ve seen a rise in fan-run online communities, which incentivize fans to interact with, entertain and create value amongst themselves, allowing artists a much-needed respite from the grind of constant content creation for social media algorithms. Despite this, physical and digital methods of fan engagement are often viewed within their own bubbles. In this event, we’re bringing together superfan experts from across the physical and digital worlds, to discuss how artists, management teams and – and indeed fans — can come together to help artists build fulfilling, sustainable careers. **Speakers** Tersha Willis - Founder, Terrible Tersha is a Goldsmith’s College Graduate with a background in private equity, financial services and fashion. She’s been named on the AIM Altpower100 Music List & has talked at BBC Introducing Live, SXSW & AIM Connected. She has been featured on the BBC and C4 as well as in Wallpaper Magazine, Vox and MusicAlly for her progressive views on merchandise and her uniquely artist focused work. Tersha is also an advocate for those traditionally under-represented in music, under-represented founders and sustainability. She serves on advisory boards to drive change in those areas in both the UK and US Robin Shaw - Founder, iiNDYVERSE Robin is the founder of iiNDYVERSE, an AI-powered fan engagement platform. He has 15 years experience in music & brand marketing strategy, audience development and creative. Josh Dalton - Community Manager, Serenade Once a music blogger, turned A&R and manager, Josh has a decade of experience in the music industry. Also part of the team at Serenade, building an accessible web3 platform around the Digital Pressing, Josh is driven by the desire for a fairer creative economy for artist, and the teams that work with them.