The Marketing Trap & How To Escape - #SFTechWeek
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◔◟◔:)-‿-Too many companies fall into the same trap: chasing short-term performance wins while ignoring the foundations that drive lasting growth. Funnels flatten, ad spend stops scaling, and brands fade into the background—until fixing it is far more costly.
In The Performance Marketing Trap, Bryan Karas—founder of Playbook Media & GrowTal—shares a crash course in avoiding the mistakes that stall growth at every stage, and shows how to build a marketing system that compounds over time.
In this session, we’ll cover how to:
Spot the Pitfalls – Understand the common traps in performance marketing and how to avoid the ones that kill growth.
Hire Smarter – Build the right team and avoid the principal–agent problem that derails strategy.
Optimize for Marginal Returns – Create a performance marketing system that scales efficiently instead of stalling.
Leverage Brand for Profitability – Use brand marketing not just for awareness, but as a driver of conversion and improved margins.
Integrate AI for the Future – Stay ahead by applying AI to accelerate growth, scale authenticity, and maximize returns.
You’ll leave with practical strategies to sidestep the trap, unlock profitable scale, and build a marketing engine that accelerates growth instead of stalling it.
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Guest List
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