From Content to Customers: Building a Personal Brand That Drives Business Growth

Designed for small business owners, founders, and entrepreneurs who want to better understand how to use social media, specifically Instagram and TikTok, as tools for visibility, credibility, and growth.

The session blends strategy, creativity, and real-world application, helping attendees move beyond “what should I post?” and toward building a personal brand that supports their business goals.

Who This Is For:
•	Small business owners and entrepreneurs
•	Founders and early-stage startups
•	Creatives and service-based businesses
•	Anyone looking to strengthen their digital presence with intention

Core Topics Covered:
1.	Why Personal Brand Matters for Business
2.	Content That Actually Converts
3.	Platform Strategy: Instagram & TikTok
4.	Consistency Without Burnout
5.	Turning Attention into Opportunity

Presented by:  Aeisha Beasley, Social Media Influencer

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PHOTO/VIDEO RELEASE: By registering for or attending this event, you agree to the potential capture of your image and voice in photographs, videos, or other recordings and grant the right to use of such media for event publicity purposes, including advertising, marketing, and promotion of the event and future similar events.

Content to Customers: Building a Personal Brand

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