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Trust Debt vs Tech Debt for Startups - #BOSTechWeek

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Early-stage teams obsess over tech debt and ignore the trust debt that kills them first. In this session, a startup founder and a marketing leader break down trust debt into two dimensions — security trust (compliance, reliability, safety) and market trust (positioning, promises, buyer belief) — and give you a practical scorecard and 90-day playbook to close the gaps blocking your revenue and fundraising. Notable speakers/guests: Amber Bennoui, brings 15+ years in cybersecurity product leadership (Datadog, Chainguard, F5) and has founded 2 startups. Beatriz Datangel Rodgers, brings 15+ years in marketing leadership (Root, Paypal, Resilience) Together they'll deliver key learnings and a concrete playbook founders can use immediately. This event is a part of #BOSTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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