B2B Marketing Workshop: Strategic Foundations & AI Visibility Growth - #NYTechWeek

Thursday, Jun 4

10:00am – 1:00pm

ETET

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Growth oriented B2B tech start-ups and scale-ups require a shift from intuitive guesswork to a go-to-market approach built on strategic marketing rigor and AI-driven visibility. In this joint workshop, Boon Auditing and BeonAI provide a comprehensive framework to accelerate both brand awareness and lead generation. The session begins by grounding attendees in the core strategic pillars of Boon’s B2B marketing framework, including branding, targeting, messaging, positioning, understanding your buyers and more. BeonAI then introduces the emerging discipline of AI visibility, showing how brands are discovered, evaluated, and recommended across generative platforms (i.e. ChatGPT, Gemini, etc.) rather than traditional search and showcase their agentic solution. Participants will walk away with a blueprint to transform their marketing into a predictable, scalable, and investor-ready revenue engine. The blueprint doesn't stop here. Join our WhatsApp community and stay ahead of the AI visibility curve with fellow B2B builders. 👇 https://chat.whatsapp.com/H7ojiWAjquw0zK3PL1yXvs This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com. This event is sponsored by The Front Yard at Pace University. Learn more about their entrepreneur program at www.linkedin.com/company/the-front-yard-at-pace-university

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