If you care about suffering and impact at scale, China is unavoidable. It may have been the hardest country in the world to drive change. Progress has lagged, and many of us have quietly concluded it’s simply too difficult to meaningfully shift.

You may have never heard of Bing. But she has personally secure 40+ cage-free commitments in China over the past two years. Her record is a wild streak of 14 commitments in just three days. She wasn’t even involved in animal advocacy before joining the movement, and has since become one of the most effective corporate engagement advocates helping animals today.

She’s in town this week after EAG and we want to have a relaxed sharing session and open discussion. We’ll talk about what’s actually worked: using real sales skills in advocacy, hiring outside the usual activist bubble, building genuine corporate relationships, and creative good cop approaches that move companies forward.

Most effective advocate in China

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