Edelman & Tech: LA Gaming Creators As Collaborators #LATechWeek
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^◡^Join Edelman and Tech:LA for a happy hour and panel on how to effectively build campaigns with creators in the gaming space.
With the gaming audience becoming core drivers of online culture, creators are increasingly important for driving sentiment and engagement for brands.
But to do this, campaigns need to be collaborations, rather than product briefings. How can brands navigate this audience desire for creator authenticity, while still delivering the core idea of their campaign? How do brands reach this authenticity while ensuring safety for their brand, and consistency of messaging?
Tyler Vaught, Global Head of Creator Marketing, will moderate a conversation exploring the ways creators want brands to brief them and collaborate with them to deliver campaigns their audience wants to see.
Our panellists are:
Ryan Romeos - Senior Director of Gaming Marketing, HP
Cami Magnuson - Global Influencer Marketing Manager, Bethesda
Alanah Pearce - Creator, Developer and Journalist
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Guest List
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