🍸🏁 SXSW Media & Comms Happy Hour 🏁🍸

Saturday, Mar 14

5:00pm – 7:00pm

CTGMT

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78/200 spots left

You’re invited to an invite-only SXSW happy hour hosted by Sarah Meron, Chief Corporate Affairs & Brand Officer at IBM, and Eleanor Hawkins, Communications Strategist and Writer at Axios. Join media, comms pros, and creators for drinks at the IBM AI Sports Club—a fully immersive experience spotlighting IBM’s work with Scuderia Ferrari HP in Formula 1. Step into the driver’s seat with agility challenges, behind-the-scenes race moments, an F1 simulator, and exclusive giveaways. We will toast the week with signature cocktails, standout bites, and great conversation with the people shaping — and covering — what’s next. 🥂

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