Brand Over Algorithm - #BOSTechWeek

Tuesday, May 26

12:00pm

ETET

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Shopline × AcceleratorCON Present Brand over Algorithm: The playbook that built the last wave of DTC brands is broken. CACs are through the roof, attribution is a guessing game, and the algorithm decides who sees your product. So how do the best consumer and e-commerce brands actually win? This panel brings together founders and operators behind physical product brands sold online — the ones building real brand moats, owning their customer relationships, and growing beyond paid channels. We're talking about the shift from performance dependency to brand durability: how to build owned channels that convert, leverage retail as a growth engine, create community around physical products, and future-proof your commerce strategy in a post-cookie world. If you're building a consumer product company, selling on e-commerce, or scaling a physical goods brand — this conversation is built for you. Brand Moats for E-Commerce Owned Channels That Convert Retail as a Growth Lever Post-Cookie Acquisition Community-Driven Commerce Physical Products × Digital Scale ●Moderated Panel ●Audience Q&A ●Networking ●E-Commerce & Consumer Founders This event is a part of #BOSTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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66 Going · 9 Maybe

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